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Samsung Virtual Showroom

Welcome to the Samsung TV Showroom.

Start exploring TVs below to find the right one for you.

Ultimate TVs.

Escape reality in the most spectacular way possible, with Samsung’s best immersive experiences.

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Ultimate TVs.

Escape reality in the most spectacular way possible, with Samsung’s best immersive experiences.

Samsung Neo QLED 8K

Treat your eyes to Samsung’s best picture.

Samsung Neo QLED 4K

Explore Samsung's most powerful 4K experiences.

Samsung OLED

See deep blacks for a picture so real, it's surreal.

Samsung MICRO LED

A masterpiece of display technology.

Amazing TVs.

Dive into a world exploding with awe-inspiring color and brilliance, night or day.

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Amazing TVs.

Dive into a world exploding with awe-inspiring color and brilliance, night or day.

TV

QLED 4K

Step up to jaw-dropping 4K for incredible streaming and gaming.

Lifestyle TVs.

Picture a TV that transforms your space, and life as you know it.

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Lifestyle TVs.

Picture a TV that transforms your space, and life as you know it.

TV

The Frame

Check out the TV that's also an art gallery.

TV

The Serif

Discover a design piece worthy of any room.

TV

The Terrace

Enjoy this weather-resistant TV outdoors.*

TV

The Sero

Give Samsung’s rotating screen a spin.

Projectors

The Premiere

Bring the big-screen experience home.

Projectors

The Freestyle

Project your smart content on the go.

*Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

Essential TVs.

See how Crystal UHD TVs elevate what you watch — at a value you’ll love.

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Essential TVs.

See how Crystal UHD TVs elevate what you watch — at a value you’ll love.

TV

Crystal UHD 4K

Step up to 4K and simple-to-use smart capabilities.

Select how to compare Samsung TVs.

Crystal UHD
Smart 4K

 Premium QLED
QLED Smart 4K

 Advanced Premium
Samsung Neo QLED

 Advanced Premium
Samsung OLED

 Ultra-Premium
Samsung
Neo QLED 8K
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Series The 4K UHD essentials for a great picture. Step up to a billion shades of true-to-life colors. Precision colors and contrast powered by Mini LEDs. 8.3 million self-lit pixels drive this cinematic picture. Ultrasharp picture especially brilliant on larger screens.
Clarity See content as it was meant to be viewed, in dazzling 4K. The power behind the 4K picture that actively improves the quality. Content is instantly transformed to up to 4K resolution. Content is instantly transformed to up to 4K resolution. Clear detail and stunning depth offer a better-than-the-theater experience.
Contrast Automatically adjusts the brightness and contrast. Strong brightness adapts automatically to match your content. Catch every detail in dark to bright scenes. Pure blacks, bright whites and Pantone-validated color. Discover details you’ve been missing, even in dark and light scenes.
See the difference Impressive spectrum of colors and fine details, even in dark scenes. Wide range of color, contrast and brightness. Content comes to life with remarkable picture quality and brightness. Infinite amount of brightness and dramatic detail. Hyperrealistic 8K picture with color and contrast.
More features 3D surround sound follows the movement on screen. 3D surround sound follows the movement on screen. Built-in Dolby Atmos. Built-in Dolby Atmos. Feel the action with Samsung’s best TV audio and built-in Dolby Atmos.

Find the Samsung TV for you.

Movie lovers.

Explore Samsung Neo QLED 8K TVs with an AI processor that instantly upscales all content to 8K for the ultimate movie night.*

Sports fans.

Explore Samsung Neo QLED TVs with Ultra Viewing Angle, anti-glare screen and smooth motion that will make everyone feel like they are at the game.

Gamers.

Explore Samsung Q70C and higher TVs with Super Ultrawide GameView and Motion Xcelerator Turbo+ to reduce lag, tearing and stuttering.

Design enthusiasts.

Explore the Samsung The Frame TV that can display over 2,500 works of art* when it is off and amazing 4K picture when it is on.

Backyard entertainers.

Explore ways to entertain family and friends with Samsung products that let you enjoy the outdoors.

Streamers.

Explore Samsung Crystal UHD and above TVs that offer access to hundreds of apps, live TV and can even connect directly to your phone.

Upscale every moment.

S95D OLED is Samsung’s most powerful OLED.

This premium TV features dramatic detail and Samsung’s most powerful brightness. Plus, you can say goodbye to washed out images with anti-glare technology that limits light distraction on your screen.
Shop Samsung OLED TVs

4K TV beyond your imagination.

Samsung Neo QLED TVs.

Forget what you may have seen in the past. Samsung Neo QLED 4K offers a bright, detailed picture and so much more. We’re talking over a billion shades of color. Larger-than-life sound that reacts to the action on screen. And resolution that’s automatically enhanced, no matter what you’re watching. This is 4K for the future.
Shop Samsung Neo QLED 4K TVs

Upgrade your viewing experience.

Samsung sound bars.

When it comes to entertainment, your screen is only half the story. Samsung sound bars are designed to seamlessly synchronize with your TV, delivering a rich, cinematic experience through the power of finely calibrated audio.
Shop Samsung sound bars

Samsung 4K laser projectors.

Turn any room into a home theater.

Now playing at home in 4K laser ultra-high-resolution with cutting-edge laser technology. The Premiere delivers dramatic home-cinema viewing that’s just like being in a theater. With precise color accuracy and incredible contrast on a max 120" or 130” screen, the Premiere is an ultra-short-throw, HDR10+ projector for realistic, vibrant viewing.
Shop Samsung 4k laser projectors

Samsung sustainable innovation.

SolarCell Remote.

Turn up the volume on sustainability with the innovative SolarCell Remote. It features a solar panel for charging, as well as other smart features including a built-in microphone to use with your favorite voice assistant.
Shop Samsung 2024 TVs

Next-gen OLED gaming monitors.

Samsung OLED monitors.

Get ready to experience mesmerizing gaming with Samsung's 175Hz QD-OLED screen. Enhanced with the Neo Quantum Processor, it delivers brighter whites, deeper blacks and near-infinite color contrast, for an intensely captivating view in QD-OLED. The fastest Odyssey yet moves at electrifying speed with a hair-raising 0.03ms response time.
Shop Samsung OLED monitors

Now you can see if a TV is the right size before you buy it. Easily preview how it looks in your space using your phone’s camera and the Best Buy mobile app.
The virtual TV in the AR Viewer is for general sizing purposes only.

They'll go beyond helping with TVs and get to know your space to help create the entertainment area of your dreams.
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Disclosures.

Premium QLED with Quantum Processor 4K:

*Q80D has NQ4 AI Gen2 Processor, Q70D has Quantum Processor 4K, Q60D has Quantum Processor Lite 4K.

Premium QLED with Quantum HDR+:

*Q70D and Q60D have Quantum HDR.

Premium QLED with Dolby Atmos and Object Tracking Sound Lite:

*Q70D and Q60D have Object Tracking Sound Lite

Samsung Neo QLED with Neo Quantum HDR+:

*QN90D 50" and 43" have Neo Quantum HDR, QN85D has Neo Quantum HDR.

Samsung Neo QLED with Dolby Atmos and Object Tracking Sound+:

*QN90D 50" and 43" and QN85D have Object Tracking Sound Lite.

Samsung OLED with OLED HDR Pro:

*S90D has OLED HDR+; S90D sizes 48" and 42" have OLED HDR. S85D has OLED HDR.

Samsung OLED with Dolby Atmos and Object Tracking Sound+:

*S90D and S85D have Dolby Atmos and Object Tracking Sound Lite.

Samsung Neo QLED 8K with NQ8 AI Gen3 Processor 8K with AI upscaling:

*QN800D has NQ8 AI Gen2 Processor.

Upscales content to 8K:

*Utilizes AI-Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

Over 2,500 works of art:

*Fees apply to subscription service.
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